OpenAI’s new AI image generator is potent and bound to provoke

OpenAI claims several key improvements: users can refine images through conversation while maintaining visual consistency; the system can analyze uploaded images and incorporate their details into new generations; and it offers stronger photorealism—although what constitutes photorealism (for example, imitations of HDR camera features, detail level, and image contrast) can be subjective.

In its blog post, OpenAI provided examples of intended uses for the image generator, including creating diagrams, infographics, social media graphics using specific color codes, logos, instruction posters, business cards, custom stock photos with transparent backgrounds, editing user photos, or visualizing concepts discussed earlier in a chat conversation.

Notably absent: Any mention of the artists and graphic designers whose jobs might be affected by this technology. As we covered throughout 2022 and 2023, job impact is still a top concern among critics of AI-generated graphics.

Fluid media manipulation

Shortly after OpenAI launched 4o Image Generation, the AI community on X put the feature through its paces, finding that it is quite capable at inserting someone’s face into an existing image, creating fake screenshots, and converting meme photos into the style of Studio Ghibli, South Park, felt, Muppets, Rick and Morty, Family Guy, and much more.

It seems like we’re entering a completely fluid media “reality” courtesy of a tool that can effortlessly convert visual media between styles. The styles also potentially encroach upon protected intellectual property. Given what Studio Ghibli co-founder Hayao Miyazaki has previously said about AI-generated artwork (“I strongly feel that this is an insult to life itself”), it seems he’d be unlikely to appreciate the current AI-generated Ghibli fad on X at the moment.

To get a sense of what 4o IG can do ourselves, we ran some informal tests, including some of the usual CRT barbarians, queens of the universe, and beer-drinking cats, which you’ve already seen above (and of course, the plate of pickles).

The ChatGPT interface with the new 4o image model is conversational (like before with DALL-E 3), but you can suggest changes over time. For example, we took the author’s EGA pixel bio (as we did with Google’s model last week) and attempted to give it a full body. Arguably, Google’s more limited image model did a far better job than 4o IG.